Proven
Solutions already deployed, with verifiable client references.
01 — IntroductionOffices · Paris · Casablanca · Abidjan
What if your blindspots becamegrowth engines?
02 — ContextThe challenge
Growth demandschoices.
For technology start-ups, growth demands choices. With funding harder to secure and the path to profitability under closer scrutiny, resources naturally concentrate on a few priority markets able to support rapid scale-up.
This discipline is necessary. But it also leaves aside markets where the needs are real, where the commercial potential is genuine, and which internal teams cannot reasonably address without a local presence, network or partner.
This is precisely where TRADEMARK comes in.
03 — ApproachMethod
Start from the need,not the technology
Our DNA as an independent firm specialising in innovation strategy and organisational performance shapes our approach: we start from the operational friction local companies face, then identify the technologies that can genuinely resolve it.
This discipline lets us focus on technologies whose value proposition meets a concrete need and whose impact can be demonstrated quickly.
Our selection criteria
High practical value
A direct answer to an identified operational friction.
Fast to deploy
Up and running in weeks, not years.
Plug & play
Light integration, with no overhaul of existing systems.
System-agnostic
Compatible with the technical environments already in place.
Demonstrable ROI
A measurable return on investment within months.
04 — Market AccessAccess to decision-makers
Openingnew markets
Entering a new market takes more than a sales effort: you need to understand its players and decision-making circuits, and to have the right local partners.
Our teams’ experience within major international consulting and communications networks has allowed us to build, in several countries, a network of trusted local contacts and partners deeply rooted in their economic ecosystems.
These partners give us access to the right decision-making levels in leading companies, help us assess local issues and identify relevant opportunities faster, by arranging introductions to the relevant executive, technology and operations leadership.
Three combined levers
Market
understanding
Trusted local
networks
Access to
decision-makers
05 — Our RoleScope
Local access forglobal technologies
TRADEMARK enables technology companies to approach markets they could not necessarily address with their own teams, without committing upfront to the prospecting, networking and local-presence costs a direct approach would require.
What we take on
- Identifying opportunities
- Qualifying accounts
- Access to decision-makers
- Arranging introductions
What remains yours
- Deployment model
- Contracting
- Deployment and support
- Market development
Our role ends where the vendor’s begins.
06 — ContactOffices · Paris · Casablanca · Abidjan
Do you have a proven, fast-ROI technology, with some markets
still outside your immediate priorities?